How to Design a Logo?
Your business logo is the first thing that represent your brand in front of your target audience. Right logo will make your business recognition easy and targeted and a wrong logo can make your brand identify unprofessional or unnoticeable.
Now you might be thinking How to Design a Logo perfectly that can represent your business and make it easy to recall. Before your start about the illustration or sketching the logo concept, think about the logic behind the people names. Why we prefer to be called by our names like mike, tyler, peter, john rather than by our description ‘A guy who wears blue jeans’. Similarly our business logo should represent a symbol that can relate to the business nature instead of describing it.
How to Design a Perfect Logo in 7 Steps:
1. Hire The Right Designer
Hiring the right designer or agency for your logo is the 1st main step. Make sure your hired designer or agency have the right experience to understand your logo needs and have the right experience to implement it perfectly.
2. Share Complete Design Brief
Make sure your share all the required details that you have in mind related to your business and your target audience with the designer. So he can understand your business nature and come to the business understanding level as yours. Also make sure to share some examples to set a design level so the designer knows exactly what you’re expecting.
3. Keep It Simple and unique
You do want to know How to Design a Logo that can fit perfectly as per your business need. The answer is ‘Keep the logo Simple and Unique’. Remember the logos of Apple, HBO, Nike. They all kept it simple but unique from the market trends. They focused on the boldness of their own business and target market. That kept them to a journey to create a simple but most unique logos of all time.
Try to stay connected with the designer at the stage of idea and concept building so you can control the base on your business logo.
4. Choose the Right Font
How to design a logo by choose the right font type to convey the right message of your business. You can be more creative if you try to play with fonts while create a negative space between fonts to create a character or shape.
5. Select the Color
How to design a logo with the right color that can represent your business and how to
6. A/B Testing with Targeted Audience
Once you the final drafted logos then make sure you engage with your audience and collect their feedback and run an A/B test to select the final logo.
7. Final Draft and Formatting
Once your final logo is designed then make sure your check your logo formatting properly by placing it on different colors, sizes, packaging and marketing stuff. Just because your logo looks good on white then it doesn’t mean that it will look good on colored background or on marketing materials. Make sure you run this test to make sure your logo can fit perfectly in any desired place and on any desired color. Ask the designer to make a branding guide of this logo that you can share with your printer and can share with the designers in future for further design process.
What’s Your Feedback:
Do you think we have missed any point that can be included in this How to Design a Logo Process then do share it with us in comments. If you have a better way of doing it then explain it in comments below. If you’re using our method of designing a logo for your business then share the best parts and your experience of making a logo with us in the comments.